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Hugo Travers is a 19 year old politics student who owns a YouTube channel called Hugo Décrypte (Hugo Decodes). It has more than 100 000 subscribers, and aims to explain politics to a younger audience. His videos offer explanations on the most recent political events - "5 minutes to explain the Fillon Affair", "5 minutes to understand the refugee crisis, "5 minutes to describe the state of emergency" etc. It also includes interviews with politicians, such as Jean-François Copé and Nathalie Kosciusko-Morizet (Les Républicains), Benoit Hamon and François de Rugy (Socialist Party) etc.
His aim is to make politics accessible to a younger audience, often neglected by traditional media as the subject is considered complex and not very visual. He states: "I think back to my sister, who is interested in the news but finds that the media doesn't take enough time to reexplain the context of a certain situation [...] video is a good way of making the information simple and accessible to interest young people on up-to-date topics". His most recent videos have been made in partnership with Le Monde (lemonde.fr), one of the most prominent French newspapers out there.
Statistics show that video platforms such as YouTube, Dailymotion, Vimeo etc. are increasingly popular amongst young audiences. In a study from 3rd March 2017, Mediametrie analyses the audience that watches online videos. In January 2017, 30.4 million people have watched at least one video on a computer screen, which represents 55% of the French population. It found that people between 15 to 34 years old watch an average of 7 hours 27 minutes per month, which is 2 hours and 10 minutes more than the general average.
This strong appeal to young audiences is of interest to television channels. YouTube has become competitor since its a platform that offers audiovisual content which rivals with what's on television. How should TV channels deal with this type of competition? Hugo Travers was given the opportunity to bring his content to TV with LCI, a continuous (and rather unpopular) information channel owned by TF1:
1/2#nouveaute#LCI— TF1 Pro (@TF1Pro) 23 February 2017
Bienvenue @HugoTravers qui nous proposera désormais ses décryptages et ses interviews sur @LCI ts les dimanches matin pic.twitter.com/J4LzJYqtzM
Translation: Welcome Hugo Travers, who will offer us his decoding and interviews on LCI every Sunday morning.
Is this a way of containing the YouTube threat? Will the audience follow Hugo to LCI? I seriously doubt it...
Sources:
http://jactiv.ouest-france.fr/ils-sactivent/spotted/seulement-19-ans-hugo-decrypte-lactualite-sur-youtube-62090
http://www.lemondedesados.fr/
http://www.lemonde.fr/
http://www.lci.fr/sujet/hugo-decrypte/
http://www.lci.fr/sujet/hugo-decrypte/
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